Minimum Age: 24 months Rating: Availability: Usually ships in 24 hours
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Leap into Learning
Kids will dance to the music and their faces light up as they imitate the sounds. The vowels are all colored red and the consonants are yellow, blue, or green. This helps children identify letters and see the difference between vowels and consonants. And as the children learn to grasp and place the letters, the toy sharpens motor skills.

To start the learning process, this toy includes 26 magnetic letters and a magnetic letter reader. Little fingers can easily grasp the big, bright letters and place them on the fridge. Kids can also play the alphabet song by pressing the red musical note. In addition, a handy off-soft-loud control allows parents to change the volume and keeps the music at an enjoyable level. Vibrant colors and a sassy green frog captivates the kids and adds to the fun. This educational toy's durable plastic construction holds up to rough toddler play. Three AAA-size batteries are provided.

Award-Winning Features
This toy has received many accolades and awards from prominent toy organizations. In 2003, it won the Oppenheim Toy Portfolio Gold Seal and Snap Award; it was also named Nick Jr.com's Toy of the Year. It attaches right to the refrigerator with secure magnets and is easily accessible when your child is hungry for learning. With lively musical songs and a fun cartoon frog, the magnetic letter set can be a great educational tool for children with a severe speech difficulty, or for those just needing a brush-up on their ABCs.

What's in the Box
Magnetic letter reader, 26 magnetic letters, and 3 AAA batteries.

Children can learn letter names and sounds from the convenience of your refrigerator.

Vowels are all colored red and the consonants are yellow, helping your children identify the different types of letters.

Customer Reviews

Letter magnets motivate Posted 11 September 2008
My grandson who is 11 months can manipulate the buttons and loves the sounds. They stay on the frig. His interest has not waned. We love the letters and particularly like that the magnets are not exposed and vulnerable for swallowing.

Great for 18 month old toddlers too! Posted 04 September 2008
I was a little leery of getting this toy (we have the animal one) because it says it's for 24 months and up. We got it for my son at 16 months and he has a great time with it.

He likes to repeat the letter sounds and, initially, changing the letters in and out was a challenge for him. He would spend 15 minutes or so at a time playing with this; and that's a long time for an 18 month old :-)

My son also loves the music button that sings the alphabet song. Overall a great toy; I foresee many years of use out of this toy!

Educational but not fun Posted 29 August 2008
My 20 month old learned two letters after two month bought it. I did not really teach him. Now he figured that he need to remember these letters so that he can ask, for example, M for McDonald(unfortunately).
He frowns at the music all the time. Having one song is just too boring.
I like it compact size.

Kids Love It Posted 06 August 2008
Both my boys, a 21-month-old and a 3-year-old, have played with this toy a lot. My oldest got this for Christmas when he was about 2.5 years old. He now knows all of his letters and just loves to read letters everywhere we go. My youngest loves it as well, and I think he's starting to know some of the letters too.
I did not give this 5 stars because it can be loud, even at the lowest volume setting. Unfortunately, this seems to be the norm, rather than the exception, with children's toys.
However, this is definitely one of those toys we have not regretted getting.